As a creative director, my responsibilities encompass planning schedules, gathering assets, and assisting the team with design, style, and layouts to ensure smooth project execution. I collaborate closely with management and the marketing team to create a variety of materials, including catalogs, advertising assets, videos, e-blasts, website content, and
event-related content. My role requires balancing and prioritizing multiple projects effectively while creating, maintaining, and updating catalogs. Additionally, I create logos and vector art, photograph and edit product shots, and prepare files for both print and web. I also assist in maintaining and updating the company website graphics to ensure it is current
and engaging.
event-related content. My role requires balancing and prioritizing multiple projects effectively while creating, maintaining, and updating catalogs. Additionally, I create logos and vector art, photograph and edit product shots, and prepare files for both print and web. I also assist in maintaining and updating the company website graphics to ensure it is current
and engaging.
CATALOGS
The Frameless Hardware Company catalogs showcase our premier products and extensive inventory, serving as informative resources for both prospective and current clients to explore product functionalities and available offerings from FHC. These catalogs employ a diverse array of design elements, encompassing layout design for page construction, vector art for detailed illustrations and product measurements, and photography techniques to enhance image clarity and color accuracy.
FHC Architectural Flyers and Brochures
FHC Flyers are offered in both physical and digital renditions, catering to clients seeking comprehensive insights into our diverse product lines. These single-sheet flyers or brochures serve as concise references, facilitating swift access to essential details including product features, specifications, measurements, finishes, and applications. In instances where photographic representation of the installed product is unavailable, photo editing or compositing techniques are used to render our products in real world scenerios. Additionally, for the creation of technical drawings, we rely on Adobe Illustrator. Finally, It all comes together in InDesign to ensure a consistent style and providing our customers with the most informative and visually appealing flyers in the Industry.
THE FHC CAMPUS
The campus signage system creates a cohesive, visually engaging wayfinding experience that enhances navigation while reinforcing brand identity. Using strategic typography, color, materials, and spatial planning, it ensures clarity, accessibility, and seamless integration within the built environment.
The process begins with research and site analysis to determine optimal signage placement, followed by concept development that aligns with FHC’s visual identity. Durable, sustainable materials are carefully selected to ensure quality and longevity.
Beyond functionality, the signage transforms spaces into immersive environments, using thoughtful design and storytelling to create an intuitive and engaging campus journey.
CAMPUS OFFICE POSTERS
Our office posters are designed to showcase the strength, innovation, and craftsmanship of our hardware and installations. Through bold visuals, striking typography, and thoughtful layouts, these posters not only inform but also create a powerful brand presence within any workspace.
Each design is carefully curated to highlight key features, technical excellence, and the real-world impact of our installations. We blend high-quality imagery, material textures, and dynamic compositions to transform office walls into compelling visual statements that reinforce our expertise and commitment to excellence.
From concept to print, our process ensures that every poster aligns seamlessly with the brand’s identity while enhancing the workspace environment. Whether for client-facing areas or internal motivation, these posters serve as both inspiration and a testament to the cutting-edge solutions we bring to every project.
FHC Media & Video Showcase
FHC Media and Video Showcase, our mission is to inspire confidence and enthusiasm through captivating visual experiences. We achieve this by employing professional photography and video editing techniques that highlight the unique features, specifications, and practical applications of our diverse product lines. Each visual asset is crafted with precision and creativity to convey the full potential and versatility of our offerings.
Our approach goes beyond mere representation; we aim to create immersive and compelling narratives that resonate with our audience. Through advanced photo editing and video production methods, we ensure that every image and video not only informs but also engages and inspires.
Furthermore, I believe in the power of visuals to tell a story, evoke emotions, and build trust. Our commitment is to deliver visual experiences that leave a lasting impression, fostering confidence and enthusiasm among our clients and partners alike.
