Legendary Fitness Equipment, a startup in fitness apparel, handed me the incredible opportunity to shape its brand identity, design impactful logos, and manage a strong social media presence. In conceiving the primary logo, my aim was to breathe life into the brand’s core values strength, courage, and determination. By incorporating the image of a lion it perfectly encapsulated the essence of gym culture with a rugged and raw aesthetic and embody the mantra of the fitness aficionado. Choosing the Hero font for “fitness equipment” was more than a typographical decision; it was a strategic move to infuse a sense of professionalism, elevating the brand’s visual identity.
The journey of designing logos and graphics for LFE transcended the realm of a mere project, it was an exhilarating, fun, and enlightening experience. This creative endeavor played a pivotal role in refining my professionalism, fostering creativity, and equipping me with valuable knowledge and skills for exciting future endeavors.
