Packaging Design

My journey began as a graphic designer, where I focused on visual storytelling and brand identity. But I quickly became drawn to the structural side of packaging, how things fold, function, and interact with the user. This led me to learn the mechanics of packaging engineering: understanding materials, dielines, visualizing in 3D, and the intricate details that make great packaging. Now, my work bridges the precision of packaging engineering with the creativity of graphic design, all built on a foundation of sustainability. I’m passionate about how packaging shapes the product and the entire customer experience. Over the past 7 years, I’ve designed systems that are both visually compelling and functionally efficient, optimizing structure, reducing material use, and always considering the environmental impact from start to finish. Whether I’m designing a structural dieline, a brand refresh, or a complete unboxing experience, I approach every project with a balance of design, function, and sustainability.